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Brand identity / SELECTED PROJECT

Yazan Beach

A coastal identity with a confident presence.

Project focus

A visual identity presentation for Yazan Beach real estate, connecting the brand mark to a wider world of colour and applications.

My contribution

Identity design expressed through a distinctive wordmark, its construction, a teal-and-cream palette and a family of branded applications.

Deliverables shown

Wordmark, logo construction, colour palette, tote bag, signage, packaging and headwear applications.

The identity across colour, typography and branded applications.Enlarge artwork ↗
The identity across colour, typography and branded applications.

01 / THE IDENTITY

A mark with a coastal character.

The wordmark brings the visual system together, from its letterforms to its proportions.

Yazan Beach wordmark on a cream-to-teal background.Enlarge artwork ↗
The Yazan Beach wordmark.
Yazan Beach wordmark with alignment and construction guides.Enlarge artwork ↗
The wordmark’s proportions and alignment.

02 / IN THE WORLD

Made to be seen.

The identity carries across a tote bag and exterior signage, keeping the brand recognisable at different scales.

Teal Yazan Beach tote bag with a white brand mark.Enlarge artwork ↗
A tote-bag application in the brand’s signature teal.
Yazan Beach wordmark on a projecting exterior sign mockup.Enlarge artwork ↗
The identity applied to exterior signage.

03 / THE DETAILS

A consistent finishing touch.

The same teal, cream and typography extend to packaging and headwear.

Rolled towels with a Yazan Beach branded paper wrap.Enlarge artwork ↗
A branded wrap brings the identity to a smaller format.
Teal-and-cream cap featuring the Yazan Beach wordmark.Enlarge artwork ↗
The colour palette and wordmark carried into headwear.

Have something in mind?

Let’s make it happen. ↗
NEXT PROJECT

Nemesia Real Estate

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